[Just Released] Your Guide to the Gen Z Fitness Consumer

Categorieën: Diensten | Vakmensen Sport Fitness Gezondheid | Welzijn Leeftijd: 7 t/m 13 jaar 14 t/m 18 jaar 19 t/m 30 jaar 31 t/m 64 jaar 65 jaar en ouder

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Are you creating the personalized and tailored experiences that Gen Z wants?

Hi Voornaam,

In the last 3 years, 64% of new joins are members aged 19-34. Part of this age group is Gen Z, and they have money to spend. Known as “Digital Natives” this cohort has never known a world without the Internet or mobile devices. Does your club have a strategy for marketing to (and retaining) this generation?
Download Part II of our Market Research to learn:

Gen Z consumer characteristics and buying behaviors How to build promotions that resonate with this age group The experiences that are reaching this mobile-first and socially conscious cohort How Gen Z is responding to economic headwinds and their price sensitivities

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