| Natalie Lucas
Director of Marketing, Light Beer Portfolio
Labatt Breweries of Canada Labatt's Natalie Lucas explains how Bud Light is creating consumer relevance through targeted content franchises. From a late-night inspired series for eSports, to full length feature docs, and a music platform that brings fans up-close and personal, Bud Light is strategically engaging consumer groups, and ultimately – building share in the beer category. |
