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More Than a Spokeswoman: How Kerry Washington Is Forging True Partnerships With Brands Scandal star brings creativity and passion to Neutrogena, Clinton campaigns By Jason Lynch When she made her debut four years ago as ace D.C. crisis manager Olivia Pope on the ABC drama Scandal, Kerry Washington would not allow herself to dream that the show would ever become the hit that it is. "I ...
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Even in a Mobile World, Retailers Aren't Convinced Social Media Can Sell Platforms like Facebook and Pinterest make up 1.5 percent of purchases By Lauren Johnson While retailers have long fretted over whether social media sites drive adequate sales, major players in the category seem to have no intention of backing away from Facebook, Twitter and Instagram. But a new study ...
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When It Comes to Political Programmatic Advertising, the Creative Has to Be Emotionally Charged Forming connections with voters makes the difference By C. Sean McCullough Programmatic is the most important advertising advancement of the 2016 election cycle—but it's not solely because of the technology.
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Infographic: What Consumers Are Really Looking for in a Wired Home Who really needs a connected toilet? By Carrie Cummings The Internet of Things has come to define modern life, especially home life. Connected TVs, alarms, even toilets are becoming more common. But what are we really looking for in a wired household? Jeff Malmad, ...
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Taylor Swift Falls for Instagram's 60-Second Ad Format in Amusing Apple Music Spot The Drake-induced faceplant already has millions of views By Marty Swant In a new spot for Apple Music, Taylor Swift doesn't have a problem making a fool of herself in the best way possible, while running on a treadmill listening to Drake and Future. And while the results look ...
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MRC's First Stab at Viewability Standards Treats Mobile Ads the Same as Desktop But no guidance on news feed promos By Lauren Johnson Almost a year after it started the process of measuring mobile viewability, the Media Rating Council has issued its first set of guidelines, which recommend that marketers treat smartphone and desktop ads the same.
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Meet the New Digital Agency That Already Has 2,000 Big Names on Board Laundry Service spins off Cycle to make BuzzFeed-style content By Lauren Johnson Sports and marketing endorsements have long gone hand in hand, but the form those endorsements tend to take is increasingly shifting from traditional TV spots to sponsored Instagram posts.
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