Is the worst of the downturn in home sales over? | Kevin Sears: What this year has taught me | Integrate AI and first-party data for long-term marketing
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Kevin Sears: What this year has taught me NAR's president talks candidly about the challenges and opportunities in the real estate industry and what he's learned from an unprecedented year for the business. Listen to this special episode of the "Drive With NAR" podcast, recorded live at NAR NXT in Boston. Full Story: REALTOR® Magazine (11/9)
Integrate AI and first-party data for long-term marketing Sales increased for 89% of businesses in a CMSWire survey after they unified their data, making customer data platforms critical parts of long-term marketing success. Effective AI use and a good balance between personalization and privacy, often using first-party data, also made the list of key components. Full Story: CMSWire (11/19)
Real Estate Trends
A game-changing tech partnership for real estate? Docusign and Prisidio, which offer powerful tools to agents and brokers, are partnering to bring more seamless collaboration and secure digital documents to the real estate industry. Find out how NAR helped fuel the growth of both companies at the association's Emerging Technology blog.
Architect revives 1969 condo with space-age flair Architect Bill Ingram has transformed a 1969 condo in Atlanta's Plaza Towers, restoring its space-age glamour and modernist charm. Ingram's renovation includes minimalist and maximalist design elements, brass cabinetry and a focus on views, creating a sophisticated and serene living space that pays homage to the Jet Age. Full Story: Veranda (11/18)
Invitation Homes in JV to acquire newly built homes Invitation Homes is in a joint venture with "a global real estate investment partner" to invest in newly built homes in high-growth markets. The venture will initially be capitalized with an equity commitment of $200 million and could eventually deploy $500 million, including debt. This strategy represents an optimal approach "to maximize risk-adjusted returns while also helping to bring high-quality new housing options to where they are greatly needed," Invitation Homes CEO Dallas Tanner said. Full Story: Dallas Innovates (11/20)
Technology & Innovations
Roomstyler transforms interior design with 3D planning Online platform Roomstyler enables the creation of personalized interior designs by combining a 3D room planner with popular design app elements. Users can curate furniture, decor and color palettes through the platform's mood board feature, and the 3D tool provides comprehensive views of layouts, helping users better understand spatial arrangements. Full Story: Trend Hunter (Toronto) (11/20)
Business Wellness
Keep boundaries tight for overly talkative coworkers If you have a coworker who dominates the conversation, you can follow Joseph Grenny's example of a time when he politely warned a talkative friend that he had limited time for the discussion and walked away when that time had passed, even as the friend was still talking. Grenny says the tactic worked, noting: "In the future, he never expressed offense when I set and enforced my boundaries with him." Full Story: Crucial Learning (11/20)
Fair & Equitable Housing
Proposal would increase affordable housing support Rep. Jimmy Panetta, D-Calif., and other lawmakers have reintroduced the Housing Access Improvement Act to boost affordable housing. The bill raises the cap on housing vouchers from 20% to 50% and encourages the development of housing utilizing these vouchers, using existing resources without additional taxpayer cost. Full Story: KSBW-TV (Salinas, Calif.) (11/20)
Legislation & Regulation
Republicans push tax cuts, economists question impact U.S. tax policy is at a crossroads with Republicans drafting their 2025 tax plans and making out the case that lower taxes fuel growth, while economists say many proposed individual tax cuts would not significantly boost investment or GDP. While some actions on business taxes, like accelerated depreciation, could boost the economy, individual taxpayer behavior tends to be less affected by tax cuts. Full Story: The Wall Street Journal (11/20)
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The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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