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Key areas of retail personalisation strategy in a post-pandemic world

With potentially the biggest recession for 300 years on the horizon, retail brands need to look to the marketing tactics that will deliver maximum value across the channels they own – email and the website.
 
Four brand campaigns using UGC in lockdown

The amount of user-generated content (UGC) in marketing strategies has almost tripled in the last 10 years. This is according to a new report by Yotpo, based on a survey of 100 leaders of some of Europe’s largest ecommerce retailers.
 
The Increasing Importance of UX and Experience Design

As more people look for information and services online during the pandemic, investment in user experience and usability can offer a competitive advantage.

But what does improving UX look like right now? Join UX expert Chris Rourke in conversation with Econsultancy Editor Ben Davis on The Lowdown.
 
 ‌  Social Selling Strategy Best Practice Guide

This report shows B2B businesses how they can leverage a social network to find the right prospects, build strong relationships and achieve sales goals with a social selling strategy.
 
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Four emerging technologies ecommerce sites can capitalise on

There is rarely a facet within an industry that hasn’t been touched by technology. The retail industry is no exception when it comes to taking advantage of technology.
 
Marketers on the new normal: Corey Northcutt, founder of SEO agency Northcutt

Corey Northcutt is Founder and CEO at Northcutt, an SEO agency for cloud and ecommerce. We caught up with Corey to find out how his business has been affected during the Covid-19 pandemic.
 
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Featured Reports
 ‌  Content Strategy Best Practice Guide
The role of content has never been more important within digital marketing practice.
 ‌  Social Media Advertising Best Practice Guide
An overview of social media channels and the most pressing considerations for marketers seeking value from social media advertising.
 
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