Key Insights: 2021 Strategic pearls on email and content marketing We look into the two pillars that helped businesses succeed as we share stats and strategic jewels for 2021.
ClickZ Daily: December 28, 2020 |
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| Happy Monday! Email marketing has an average ROI that is 4X higher than any other channel with APAC getting the highest open rates and EMEA winning the highest CTR. Did you know, 69% of businesses created content for “Top of the funnel” in 2020? As consumers become increasingly conscious of their shopping preferences with an increased focus on small, minority-owned, women-owned, and Black-owned businesses, the importance for brands to have transparency, maintain the same communication and language across all channels, and reach their consumers on time will be a high priority. This week our key insights look into how email and content marketing have stood as pillars for brands through 2020 and share strategic foresight for 2021. Benchmarking Survey 2020 We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19. Please complete this quick survey and see how you compare with others in the industry. Your answers will be treated confidentially. |
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Actionable Analysis Kamaljeet Kalsi 2020 spun the world and we as people, consumers, and brands learned, unlearned, and adapted. This week we look into the two pillars that helped businesses succeed as we share stats and strategic jewels for 2021. |
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Blockchain Tim Duncan Tim Duncan, Product Growth Lead at Bottle Rocket, discusses how marketers can use blockchain technology to build better relationships with their customers. Read more |
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| Digital Marketing Pius Boachie 2020 has transformed the retail & marketing landscape towards relationship commerce, improved seamlessness, and local retail. Explore the key drivers for 2021 and beyond. Read more |
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| Content J.D. Little J.D. Little, Senior Market Strategist at Progress, breaks down how 2020 takes the pressure way down for 2021 and what topics and trends we’ll see in the new year. Read more |
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| Data Adrian Nash In an article, Adrian Nash, Head of Strategy, SAP Customer Experience, will delve into the three reasons why enterprise CDP adoption lags and the challenges that must be overcome to reach the platform’s full potential. Read more |
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| Discuss.io is an enterprise-level smart video platform helping businesses make better-informed decisions. Read more |
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Analyzing Customer Data Collecting data has become an existential competitive need for organizations that are experiencing digital transformations, but because of new laws and consumer sentiment, it has never been so perilous as it is today. Download now |
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| Advanced Email Marketing Wondering if export might accelerate your growth? Global Topology can help you with international market research, a digital market entree strategy and implementation and expanding or optimizing your existing campaigns. Download now |
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