Key Insights: Global deal drills, marketers’ cheat sheet, and customer winning elixir Marketing technology sees a silver lining as economies reopen and secrets to tailoring the unfair advantage that marketers crave.
ClickZ Daily: July 13, 2020 |
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| Happy Monday! We present you with this week’s key insights to help you re-engineer the business approach and master your pitch. The article encompasses a region-wise snapshot of business deals to help you better target your marketing minutes and resources, the elements needed to create a successful marketing elixir, and more. Up next, Kathy Isola shares how 2020 has flipped the events industry like a pancake. Her article addresses how marketers can still replicate the energy and momentum in a virtual setting, understand the power of face-to-face human connection, and maintain authenticity in business relationships. Benchmarking Survey 2020 We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19. Please complete this 15-second survey and see how you compare with others in the industry. Your answers will be treated confidentially. |
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Digital Marketing Kamaljeet Kalsi Marketing technology sees a silver lining as economies reopen and secrets to tailoring the unfair advantage that marketers crave. |
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Digital Marketing Kathy Isola Now more than ever is the time to consider how event marketers and planners can come back stronger and still create the sense of community people crave from events. Read more |
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| Digital Marketing Jacqueline Dooley Sprout Social’s 2020 Index provides insight into consumer expectations for the brands they follow and unfollow on social media. Read more |
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| Content Marketing Jacqueline Dooley Ceros published a new guide that features eight approaches aimed at helping marketers improve audience interaction and content engagement. Read more |
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| AI & Automation Carl Dean AI is a powerful technology and there is no dearth of its merits. It’s disrupted many industries and today we highlight how it has impacted the graphic design sector. Read more |
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| Analytics Andrew Park Andrew Park, VP of CX Strategy and Enablement at InMoment, shows how to choose a customer feedback management (CFM) platform. Read more |
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Campaigns Google Shopping has always been a bit of an enigma to non-paid media experts. Unlike Search ads, with Shopping there are a lot of variables involved in how your products show, what you rank for and how much you pay for specific search terms. Download now |
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