Key insights: Our pulse survey uncovers key marketing technology trends Spend on marketing technology sees an upward curve and Content & Experience rank highest for the technologies marketers are currently evaluating or looking to purchase.
ClickZ Daily: May 28, 2020 |
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| Good Morning! Today we have insight from our 2020 benchmark survey, that shows how marketers budgeting on marketing technology and what tech in particular are they looking to invest in. According to the survey spend on martech sees an upward curve and ‘Content & Experience’ rank highest for the technologies marketers are currently evaluating or looking to purchase. Also Charles Nicholls, SVP & Global Head of Upscale Commerce at SAP, delves into the challenges and solutions for retailers during the COVID-19 pandemic. In the article Charles advises on ecommerce strategies brands can consider to remain in business and on how to rethink their approach for a post-pandemic world to best meet consumers’ needs. He also explores commerce trends and opportunities we can expect as a result of this environment. AI in Matrch Survey Artificial intelligence (AI) has been long touted as the most significant trend in the world of marketing. It is a must have for every marketer in their tech stack. But is the martech community utilizing this tech to it’s fullest potential? Complete this 30-second survey and see how you compare with others in the industry. Your answers will be treated confidentially. |
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Digital Marketing Kamaljeet Kalsi Spend on marketing technology sees an upward curve and Content & Experience rank highest for the technologies marketers are currently evaluating or looking to purchase. |
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Digital Marketing Charles Nicholls Charles Nicholls, SVP & Global Head of Upscale Commerce at SAP, will delve into challenges and solutions for retailers during the COVID-19 pandemic. He will advise on ecommerce strategies brands can consider to remain in business and on how to rethink their approach for a post-pandemic world to best meet consumers’ needs. Charles will explore commerce trends and opportunities we can expect as a result of this environment. Read more |
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| Data-Driven Marketing Sabri Suby King Kong's founder, Sabri Suby shows why a buyer persona is the single most important approach in digital marketing today. Read more |
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| Data-Driven Marketing Jacqueline Dooley Michael Akkerman of Cardlytics discusses some of the big shifts in consumer behavior based on the work they’re doing with top global brands who drive commerce and growth. Read more |
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| Digital Marketing Simon Glass Everything brands thought they knew before COVID-19, they may have to relearn. Now more than ever, companies need meaningful communication with their clients. Read more |
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| Digital Marketing Latane Conant In her last True Confession, Latane Conant shares how companies desire predictable revenue growth but don’t set up teams to succeed in generating it with MQLs. She also shares how an account based strategy tied to account engagement metrics can help your teams build a real pipeline. Read more |
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Digital Marketing We all have a personal M.O. that is a ‘modus operandi’, or a way of working which we’ve developed over the years. Where a specialization in brand, operational, or strategic marketing used to be the norm, is it still the better approach for today’s marketing leader? Download now |
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| Actionable Analysis Many companies do competitor analysis when they develop a digital marketing strategy and never get back to it later. That’s an oversight, because in many cases, a timely update on your rivals’ online moves could help you adjust your campaign mid-way and let it perform better in the end. Download now |
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