Key Insights: Revenue attribution, digital titans, advertising & AI forecasts 2020’s most valuable companies, revenue attribution strategy for 2021, a snapshot of advertising and AI markets, leading regions, revenue forecasts, and the Apple spotlight.
ClickZ Daily: January 04, 2021 |
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| Happy Monday! Did you know – Apple made US$65 billion in consumer electronic goods’ sales for Q4 2020, just 36% of marketing leaders have a measurable revenue attribution strategy in place, and AI’s global revenue is forecasted at US$35 billion in 2021? This week, our key insights give you a periscopic view of the revenue attribution strategy for 2021, challenges, the industry leaders, and finer details on forecasts for digital advertising, AI, and how Apple will potentially bring in billions for AR advertising. Now that the holiday buying season is nearly concluded, we’ve seen the extent to which the year of the pandemic, its unusual consumer trends and behavior impacted the retail industry. While some of these trends could revert to historic levels post-pandemic, others will likely change retail forever. Jim Yu, Founder and CEO of BrightEdge details the focus areas for retailers in 2021. |
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AI & Automation Kamaljeet Kalsi The top digital titans, revenue attribution strategy for 2021, a snapshot of advertising and AI markets, leading regions, revenue forecasts, and the Apple spotlight that will inject billions into AR advertising. |
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Digital Marketing Jim Yu Where should retailers focus their efforts for the holiday season and heading into 2021? Read more |
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| Case Study Emily Ketchum Commit to pilot programs and data before getting your ABM program off the ground. Read more |
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| Digital Marketing Norman Guadagno Acoustic CMO Norman Guadagno explains why it’s OK to reimagine your marketing playbook for 2021 (even the one you just completed last week). Read more |
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| Analyzing Customer Data Nick Ashmore Marketers have dozens of optimization tools at their disposal. But they’ve forgotten about the most sophisticated one. Read more |
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| Discuss.io is an enterprise-level smart video platform helping businesses make better-informed decisions. Read more |
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| Advanced Email Marketing Wondering if export might accelerate your growth? Global Topology can help you with international market research, a digital market entree strategy and implementation and expanding or optimizing your existing campaigns. Download now |
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