The exit of Meta's chief operating officer Sheryl Sandberg is undoubtedly a momentous moment in its history, a departure that comes as the social media giant seeks to mold its next incarnation in the metaverse. Here are the questions on media buyers’ minds. Additional coverage: - Food52 let go 21 employees across the company, accounting for 15% of staff.
- As TikTok continues to prove itself as a cultural hub, plant-based food brand Silk is investing in content on the short-form video app to tap into cultural moments.
- Some digital media buyers are focusing on reducing the impact on the environment of digital marketing, even though clients aren't yet asking for that rigor. More in this Digiday+ Media Buying Briefing.
- Over the last year, direct-to-consumer period care brand Viv has focused marketing efforts on TikTok, using the platform to boost brand awareness and educate consumers about how to use their menstrual cup.
- In today's edition of Digiday DealBook: Shareholders filed a class-action suit against Musk, Shutterstock acquired Splash news to bolster its editorial offering and more.
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| Top Stories |  | | Ivy Liu |
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| | | | | The exit of COO Sheryl Sandberg underlines questions over brands’ role in the metaverse — and exactly how it will be measured. | | |
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howdy! | | | | | Food52 has let go of another 21 employees across the company, accounting for 15% of staff, while other employees are getting their work hours reduced. | | |
| | | | | As retailers face supply chain woes, they’re partnering with brand marketers to unlock revenue streams through retail media. | | |
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howdy! | | | | | As TikTok continues to prove itself as a cultural hub, Silk is launching a hashtag challenge to tap into cultural moments. | | |
| | | | | Download this new guide to learn how access to video-level data enables contextual audience targeting and ensures brand safe environments. | | |
howdy! | | | | | Some digital media buyers are focusing on reducing the impact on the environment of digital marketing, even though clients aren’t yet asking for that rigor. | | |
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| | | | | Register for this virtual event on June 14 at 2 p.m. EDT exploring new consumer behavior research and what retailers can learn from it. Sponsored by Epsilon. | | |
howdy! | | | | | Shareholders filed a class-action suit against Musk last Wednesday, arguing that Musk violated California corporate laws, including those regarding market manipulation. | | |
howdy! | | | | | Over the last year, direct-to-consumer period care brand Viv has focused marketing efforts on TikTok, using the platform to boost brand awareness and educate consumers about how to use their menstrual cup. | | |
| | | | | One the latest episode of the Digiday Podcast, FOS's founder and CEO Adam White talks about growing the company through new hires and its new investment partnership from Crain Communications. |
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