Many of the fundamental techniques of good SEO are evergreen. But not everything about the search industry is static from month to month or from year to year – after all, SEO in 2023 is a very different beast to SEO in 2013, or even 2018.
For SEOs, there is a pressure to keep up with industry trends in order to make sure that they remain abreast of these changes and on the cutting edge of optimisation.
In this series we look at the current trends shaping search, and what should SEOs do to respond to them? Part 1 covers the extra E in E-E-A-T, as well as the future for AI-generated content.
Although search rankings are no longer as dramatically affected from algorithm update to algorithm update, staying on top of the latest practices and guidelines does make a difference, ensuring that SEOs aren’t caught unaware by a new development or unable to explain a change in ranking.
"As we often say in our team: Imagine you’re thirsty – do you want a high-pressure hose, or a glass of water? Many marketers will claim to have actionable insights, but really, they give clients a high-pressure hose of information."
Highlighting the key trends and insights from Econsultancy’s Future of Marketing survey and report, this webinar examines the challenges and opportunities facing marketers both now and into the future.
With each iteration of GenAI technology the potential use cases increase exponentially. This chapter of Digital Shift rounds up the latest applications of generative AI in marketing and ecommerce, including Google’s AI ‘virtual try-on’, an AI advertising ‘content engine’ and Klarna’s AI shopping feed.
Retail media can help brands reach in-market customers near the point of sale. This guide looks in-depth at the retail media opportunity, with best practice advice on strategy, campaign execution and measurement.
