| Disruption is rampant in the shopper space, yet the most pressing challenge is an age-old dilemma: how to drive volume and share, without getting trapped in a downward price spiral. Using Consumer Track intel from IMI's March 2019 Global and Canadian Consumer insights findings, and research into 1,000+ major brand case studies, IMI's Don Mayo will share what brands are doing right, to arm marketers with a more sustainable and effective shopper strategy that builds brand equity along with sales. |
