Keynote Speakers Announced

Crises are bad enough. Social media makes them so much more difficult to handle because of the speed with which they both cause and amplify them – to a global audience. And too often brands engage online without seeking any input from the enterprise center. In this session, Jano Cabrera, chief communications officer at General Mills, counsels brand managers on the first steps to take when crisis hits, where to get the answers you need and how to best provide them to all key stakeholders.

431 million. That’s how many global monthly active users Pinterest has. Brand marketers and communicators can’t ignore those numbers. In this session, Pinterest CCO Dr. LeMia Jenkins Thompson drills deep into image selection, keywords, all sorts of pin types, and the many innovations being regularly introduced – all the while offering counsel that will help boost efforts on other visual platforms, too.

Everyone gets excited about new trends and technologies, but successful adoption requires a culture that enables and supports change. It also requires an understanding that even in a digital world, your key stakeholders — internal and external — crave that personal, human connection. In this session, Brian Fanzo, founder and CEO of iSocialFanz, shows you the path by spotlighting the tools and tactics you need to bring your organization into the cutting-edge future.