 | | Writing isn’t just a tactic—it’s a strategic differentiator. According to the latest Ragan and HarrisX survey, writing is the No. 1 most valued skill for communication executives. What’s more, writing also is the top skill communicators would like to see improved among their team members. | | | | to become a faster, more creative and more persuasive writer. | | Ragan’s Writing Certificate Course for Communicators held over three consecutive Wednesdays, March 2,9, and 16, is a three-part certificate series that will enhance your writing style and your value as a communicator. | | Upon completion of the course, you’ll master these top 10 skills: | - New fundamentals: Compose bold, clear writing with often overlooked principles
- Write Like a Journalist: Powerful techniques for crafting credible-yet-compelling headlines, subject lines, teasers and leads
- The Oops Checklist: Biggest grammatical and stylistic mistakes communicators make—and how to avoid them
- Persuasive Messaging: Applying the theories of persuasion to your copy
- Self-Editing Hacks: A checklist to fine-tune and fact check copy fast
- Inclusive Language for Writers: Phrases and terms to add to your lexicon
- Made to Stick: How to make everything you write more “sticky”—from irresistible blogs, social media posts and even emails
- The Neuroscience of Stories: How to hook audiences from your first sentence
- Storytelling Hacks: New ways to transform boring topics into blockbusters
- Creativity for Communicators: Harnessing your inner poet for bold, brilliant copy
| | View the full agenda. |
| | This three-part virtual course with Jill Stewart (instructor, DePaul University), Lynn Douglas (course associate, Columbia University) and Jim Ylisela (senior partner, Ragan Consulting Group) will give you the skills you need to increase your value as a strategic communicator and wordsmith. | | Take your writing skills to the next level with the Writing Certificate Course for Communicators next month on March 2, 9, and 16. | | | | to kick your bad writing habits and enhance your writing. | | You’ll pay one registration price for the entire series. If you can’t attend one or more of the sessions live, you’ll receive the on-demand version. | Contact us with questions:
Shallon Blackburn at shallonb@ragan.com or 800-878-5331.
For sponsorship opportunities, contact Hannah Lavelle at hannahl@ragan.com. | PRESENTED BY: | | |
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