It’s not a political issue, marketers and agency execs say, but a cultural shift. Marketers and agency execs believe there’s a balancing of the scales, a recalibration, going on that will see some brands letting loose, going for the humor and sex appeal that had been out of favor.
| It’s not a political issue, marketers and agency execs say, but a cultural shift. Marketers and agency execs believe there’s a balancing of the scales, a recalibration, going on that will see some brands letting loose, going for the humor and sex appeal that had been out of favor. Additional coverage: A group of lawmakers have sent letters to major tech companies, including Google and Amazon, expressing concern about ads served on websites known to host child sexual abuse material. Last week, Netflix unveiled the European rollout of its programmatic beta program involving tie-ups with demand-side platforms Google and The Trade Desk, among others, that will go into effect later this month. Amid more hype of generative AI for products and ads, security experts and legal filings note numerous reasons for caution. The lines between entertainment catered to social media versus sit-down TV may be blurring more than ever, especially as more creators straddle the two worlds. The two leading agency holding companies’ numbers are out, and their results tell a variety of stories. But the bottom line takeaway is this: The big will continue to get bigger, no matter the price. Read this week's Digiday+ Media Buying Briefing. Digiday has learned CourtAvenue acquired a majority stake in Ukrainian AI bot firm Bots Crew, which sets up custom conversational AI solutions for enterprises, aka bot-driven chat functions, for a range of companies. Other things to know about Enter the Digiday Content Marketing Awards to showcase your achievements in categories including Best Product Launch Campaign, Best Use of Social and more. Enter by February 28 to be considered. Brands tailor marketing strategies to specific stages of the purchase journey to enhance relevance and drive impact. Sponsored by Simpli.fi. Over-reliance on keyword-blocking undermines respected reporting and overlooks a valuable audience that sees increased value in ads on news sites. Sponsored by Seedtag. | | |
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