Knowledge is power

TOPICS THIS WEEK

​A new generation of consumers is driving real change in the beauty industry. Dubbed ‘skintellectuals’, these shoppers are keeping brands on their toes, as the market adapts to meet their demands for radical transparency. Market researcher Mintel reported that 40% of US consumers think that brands must do a better job of explaining what ingredients they use and why, while active ingredients influence the online purchase decisions of 31% of consumers of skincare products.

Photo: Robert Przybysz/Shutterstock.com

Knowledge is power

They are smart, they are selective, and they are changing the game. A new category of consumers is emerging to challenge beauty brands’ claims, armed with self-acquired knowledge and an ethical mindset.

Photo: SILAB

SILAB presents “Phoenix rebirth”

SILAB presents “Phoenix rebirth”, a concept inspired by the legendary creature able to rise from its ashes. Through a selection of three active ingredients of plant or biotechnological origin, SILAB offers personalized, ready-to-use natural solutions that target the regeneration process (homeostasis, protection and repair) for the beauty and health of the skin. Discover this concept now!

Photo: 3rdtimeluckystudio/Shutterstock.com

Circular product design

The cosmetics industry is moving fast to adopt life cycle assessment. Many individual steps can be optimised in the manufacturing of a product. Ella Ceraulo explains what is possible.

Photo: Provital

Amplifying the contours of authentic beauty

Sculpup™ goes beyond biology to shape the most authentic beauty. An active ingredient 100% of natural origin (ISO 16128) and COSMOS certified that enhances bust and buttocks contours with organic certified blackberry. Significantly modulates half the genes related to increased volume. Up to one extra bust cup size, +47% bust volume and +3 cm of buttock circumference. Smart proadipogenic efficacy supported by Big Data and patent pending.