Kraft Heinz dissolves agency ties; Coca-cola takes steps on 'purpose'; Content marketing lifecycle; AR tips for PR pros; and more

MORNING SCOOP

Kraft Heinz breaks up with agencies, Coca-Cola embraces purpose, and Facebook challenges Pinterest

Also: Delta Air Lines commits $1B to carbon-neutral initiatives, Amazon cinches most-intimate brand spot, tips for adding love to your writing, and more.

MEASUREMENT

Why and how to use augmented reality to boost marketing efforts

To grab more attention in 2020, wow your audience with immersive, interactive technology that makes your products pop off the page.

INFOGRAPHICS

Infographic: Elements of the content marketing life cycle

What are the stages in the customer journey that your content must address? Consider these essential steps.

BRIGHTER WRITER

How expressions of love can put heart into your writing

As Valentine’s Day nears, let’s look at poems, song lyrics, even entire plays—as well as Oscar acceptance exhortations—that offer techniques and takeaways for communicators.

CRISIS COMMUNICATIONS

What PR pros should know about cybersecurity

The challenges that organizations face from data breaches and cybercrime fall squarely in the laps of communicators. Here’s what a savvy PR should be advocating for.

MORNING SCOOP

Snapchat’s redesign keys on UX, Mobile World Congress is canceled, and how one’s economic assessment skews by party

Also: Scandinavian Airlines pulls divisive ad, Unilever pulls back youth-focused messaging, KFC and Crocs partner for an outlandish promotion, and more.

RESEARCH

State of PR 2020: More than half of PR pros cite engagement to prove value

What other ways do your peers show their worth? What tools are they using? Which social media metrics are tops? New research from Talkwalker delivers the crucial answers.

WRITING & EDITING

5 useless words you can almost always delete

Declutter your copy and tighten up sentences by stripping out the likes of ‘different,’ ‘that’ and ‘currently.’

A DAY IN THE LIFE

How Punch’s Kara Latta manages the digital overload

Does your cellphone feel like both your best friend and weight holding you down? Here’s how one PR pro balances the need for connectivity and downtime.

PR DAILY AWARDS

Has your organization been socially responsible?

Share your top-notch corporate social responsibility efforts. Enter PR Daily’s Corporate Social Responsibility Awards by March 20.

TRENDSETTERS

Q&A: Recode’s Eric Johnson on podcasting’s power (and pitfalls)

This award-winning exec warns against chasing shiny new objects—like his own audio format. He sheds light on his favorite tools and techniques, and he sounds off on the Oscars, as well.

MORNING SCOOP

T-Mobile and Sprint celebrate merger approval, Netflix reigns according to Nielsen data, and NASA debunks viral #broomchallenge

Also: Southwest asks passengers to report unwanted behavior, Universal and Blumhouse embrace controversy over ‘The Hunt,’ a zoo’s unique Valentine’s Day offer, and more.

BRIGHTER WRITER

3 targets for mitigating repetition

Lists and quote intros are laden with extraneous words. Wield your paring knife accordingly.

STORYTELLING

7 ways to take a stand, engage talent and communicate internally

Organizations are enhancing their respective brands as they seek to reach a new generation of employees who embrace social purpose. Here’s how to do that authentically.