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Happy Friday. Here are the results of this week's SN poll.
We asked:
Kroger’s now ending weekly paper ad mailers for all its brands. Is this a smart move?
And you answered:
Yes, this is how it's going (63%)
No, customers still want mail (35%)
Other (3%)
And you responded:
Carolyn Wiseman, Deli Manager
Keep in mind that older shoppers still look for the physical mailers to see what’s on sale, etc. Many older shoppers find it difficult to navigate the circulars online - they like to go through and circle what they want to buy. I know this from physically seeing it in the store everyday, from speaking to our older customers who get frustrated dealing with the kiosks in the store and from having my dad lose it when his circular doesn’t come in his paper on Thursday!
John Moseley, Principal Owner of Harvest Connection Foods LLC
20+ years ago a study was showed the majority of customers often relied on “in-store” flyers, tags, etc., to make their buying decisions! Many did not actually know what they were having that day for dinner! Today that includes email and text and is likely way up over that study. Ad mailers and newspapers are a thing of the past!
Marc J. Nelles, Retail CPG Consultant, Broker and Merchandiser
Good for the environment, bad for people with little-to-no access of the internet? These are low-hanging fruits for cost savings, more will come post merger if approved.
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Have another thought? Weigh in on our LinkedIn poll here, or email the SN staff at contactus@supermarketnews.com . Have a great weekend. WHAT DO YOU THINK? |
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