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| Adfreak | September 22, 2017 | | Today's highs and lows of creativity |
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L.L.Bean Made a Clever Newspaper Ad That You Can Only Read Outdoors VIA brings its 'Be an Outsider' tagline to life By Tim Nudd Marketing that embodies a brand promise, rather than just communicating it, is always a delight. L.L.Bean gives us the latest example of this, with the outdoorsy retailer publishing a full-page newspaper ad you can only read outdoors. The ad, from The VIA Agency in Portland, Maine, appears in today's New York Times. At first glance--if...
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| Promoted Content by IBM Watson Analytics for Social Media | | |
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Ikea Piggybacks on Apple With Playful Ads for Its Wireless-Charging Lamp Your iPhone X's new best friend By Tim Nudd One of the great things about Ikea is that it's not afraid to jump on current events and even have fun with other brands. So many market leaders are above that kind of thing--it's an underdog strategy, mostly. But Ikea doesn't just do it--it does it well. Its latest playful ads are inspired by Apple,...
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