| | | | | L.L.Bean Made a Clever Newspaper Ad That You Can Only Read Outdoors VIA brings its 'Be an Outsider' tagline to life By Tim Nudd Marketing that embodies a brand promise, rather than just communicating it, is always a delight. L.L.Bean gives us the latest example of this, with the outdoorsy retailer publishing a full-page newspaper ad you can only read outdoors. The ad, from The VIA Agency in Portland, Maine, appears in today's New York Times. At first glance--if...
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