News Xponential Fitness and Fitness International have partnered to add a minimum of 350 franchised studios within the Xponential Fitness portfolio inside LA Fitness and City Sports Clubs, Xponential announced on Nov. 4. read more | | Illness- and death-related messages may be employed as a persuasive technique to motivate regular exercise, according to a recent study. read more |
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| | The same amount of attention that goes into acquiring new members must go into keeping them long term as more of us have realized in the past two years. read more |
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| From Club Industry | Explore and view the Future of Fitness virtual event sessions on Club Industry’s mobile app. Workout, run or commute while listening to experts in the industry who offer insights on topics that will help you move your business to a more profitable future. Download for free at the App Store or Google Play. read more |
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| | Club Industry’s latest report, “The Future of Technology in the Fitness Industry,” is now available for free download. The report offers insights on how technology is changing sales, marketing and training as well as thoughts from sponsors about technology’s impact on the business. read more |
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| In Brief | |