View this message in a Web browser   Forward to a Friend For you this week: We hear from Larry Ellison on Oracle’s straightforward strategy for growth. Then we explore why so many large companies’ first step in moving to the cloud is toward Oracle Exadata Database Machine. Plus, prepare to be surprised by the findings of a study on how emerging tech will affect customer loyalty and brand performance. — By Jeff Erickson, Oracle Editor-at-Large   Larry Ellison: Oracle Is ‘Focused on Our Star Products’ When Oracle announced its fiscal year financial results, on June 19, Executive Chairman and CTO Larry Ellison made it clear that the company has fast-growing products and fast-shrinking products—and that’s just fine by him. “We’re focused on our star products, and our star products are now driving our top line higher,” Ellison said. Meet the stars. Big IT Operations Joining Forces with the Cloud The first step for a large organization moving to the cloud? Getting “control of the on-premises architecture,” says Steve Zivanic, vice president of converged infrastructure marketing at Oracle. And more companies are turning to the Oracle Exadata Database Machine, now in its 10th year, to help them get that control, while taking a “first step into the cloud.” Connected Devices Will Best Predict What Customers Are Likely to Buy Nearly 9 of 10 marketing pros believe that their company will know more about customer habits from connected devices in five years than they will from any other sources of first-party data. That’s just one of the surprising findings from a recent joint study by ESG Research and Oracle on how tech—such as IoT, AI, digital assistants, and augmented reality—will affect customer loyalty and brand performance. Other major findings. VIDEO: AI and Where to Find Opportunity Oracle’s Steve Miranda, executive vice president of applications development, talks to Crossing the Chasm author Geoffrey Moore about machine learning and how it will affect the work of business leaders. Tech Dive: Creating an ATP Instance with Oracle Cloud Infrastructure Service Broker for Kubernetes Oracle recently announced the release of Oracle Cloud Infrastructure Service Broker for Kubernetes, an implementation of the Open Service Broker API that streamlines the process of provisioning and binding to services that your cloud native applications depend on. Here, get step-by-step instructions for using Cloud Infrastructure Service Broker for Kubernetes to provision an ATP instance and deploy a container that has access to the ATP credentials and wallet. What’s the first step? Get Started Try Oracle Autonomous Database: 3,300 Free Hours  Oracle OpenWorld: Explore Security Sessions Press Release: Oracle and Microsoft Accelerate Enterprise Cloud Adoption Events Oracle Cloud Test Drive – San Francisco July 30 | San Francisco Register Oracle Code One 2019 September 16–19 | San Francisco Register Oracle OpenWorld September 16–19 | San Francisco Register Get Cloud Leader newsletter every week. Subscribe Stay Connected

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