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Stay informed on how brands are looking to sports for inspiration and market share. Find out about the heritage brand teaming up with an athletic company for a limited-edition, tennis-inspired collection. Read about the fast fashion retailer launching a new skate and surf collection highlighting women of color. Learn how a cold weather boot company is becoming a major fashion player through buzzy designer collaborations and influencer campaigns. And discover the mother-daughter duo whose mask designs have grown into a thriving apparel business in just one year.

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