| Hear from some of the biggest and brightest players in the retail and shopper marketing space, and learn from brands that are trying out new tools and ideas to win along the path-to-purchase. |
| Wes Brown
VP, Brand Marketing Retail
Loblaw Companies Limited |
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| Wes Brown breaks down how grocery delivery is changing in-store marketing needs, making time at shelf more valuable than ever.
*Advance sign-up is required. |
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| To move beyond price, Longo's is going big on cross-functional, cross-promotional in-store efforts. Hear from Robert Koss on how its size helps it stay nimble, what it’s planning for the future, and how brands can get involved. *Advance sign-up is required. |
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| Shoppers are time-starved and bombarded by choices at the shelf, making it increasingly difficult to attract their attention in stores.
To help launch his first line of pasta sauces on a minimal media spend – a challenge, considering how similar the pasta category looks – famed Quebec chef Stefano Faita tapped Lg2 to help design a brand and package that could stand out on shelf. Hear Faita and Lg2’s William Labelle break down the recipe for their design success. |
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