With trillions of dollars in assets on the line as baby boomers age, more and more nonprofits are formalizing their planned-giving efforts. How can your organization break through the competition and attract planned gifts? Join us and our expert guests for tomorrow's webinar, Planned Giving Success: Get Started and Grow. We'll cover: Why marketing is critical and tips for doing it well Strategies you can use right away to get results How to inspire direct-mail donors to make planned gifts You'll learn the steps to take to develop a successful planned-giving program and ways to make the case for investment to your leaders. Plus, you’ll get real-world examples of materials and messages that inspire giving. Reserve your spot to learn from Nicole Engdahl, head of planned-giving program at the National Park Foundation; and Meg Roberts, consultant and former director of planned giving at George Washington University.
SPEAKERS
Nicole Engdahl
National Park Foundation
Meg Roberts
Impact Communications
Host: Emily Haynes
Chronicle of Philanthropy
Webinar Resource: 5 Ways to Inspire and Show Appreciation for Planned Gifts
A checklist for talking to donors about planned giving.
