| Here at Fast Company, we are proud to recognize and spotlight brands like yours that genuinely connect with their audiences and bring their purpose to life. With the early-rate deadline this Friday, April 25, now's the perfect time to start your application. By applying before Friday's deadline, you'll lock in the early-rate savings, and you'll still have until May 30 to make updates to your application. If there is anything we can do to help, or if you have any questions about the application, please don't hesitate to respond to this message, and a member of our team will get right back to you. |
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| CATEGORIES | There are 9 categories. Entries are judged on timeliness, relevance, cultural and business impact, clarity, and ingenuity. Multiple honorees will be named in each category. | | Brands That Matter (Required Category) | Top brands that showcase audience connection and cultural relevance to drive business success | | Heritage Brands | The iconic legacy brands that stand the test of time. The brands that captivate consumers by celebrating tradition while embracing innovation and have an established authenticity, often over generations. |
| | Family of Brands | More than a parent company, but stewards of the brands we love. These are companies that steer a portfolio of individual brands that stand strong on their own but are a cultural powerhouse as a collective. |
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| | | | Brands That Matter Global | International brands making an impact in their home markets and beyond |
| | Brands That Matter United States | Brands based in the United States that have achieved relevance in their home markets through cultural impact and social engagement |
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| | | | On the Rise: 0-4 Years in Business | Brands that have been in business less than 4 years, typically with impact or cultural presence beyond their age | | Established Excellence: 5-14 Years in Business | Brands that have been in business between 5 and 14 years, showing consistency and continued creativity or reinvention to keep brands relevant |
| | Enduring Impact: 15+ Years in Business | Brands that have been in business more than 15 years, with brand efforts that underscore their continued longevity |
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| | | | CMOs of the Year | The marketing executives across global companies, smaller players, international standouts, and more, who inspire and advance the role brands can play in culture |
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