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Don't miss out on team savings!

The bring-a-colleague offer expires today. Enjoy two days of shopper marketing learning + awards show inspiration and save $175 per ticket when you attend with a team member.

Team deal: $650

Regular rate: $825

For group + flexible daily rate options, please contact Joel Pinto at jpinto@brunico.com.

SEE THE AGENDA

NEWLY ANNOUNCED:

Brita's reimagined shopper journey

Matthew Kohler
VP, Marketing
Clorox Company of Canada

From CSR to virtual reality, Clorox's VP of Marketing, Matt Kohler is reinvigorating the Brita brand. By emphasizing a strong brand purpose throughout the entire shopper journey, Brita creates a “triple bottom line” to benefit the consumer, the company AND the planet.
This session highlights the importance of corporate social responsibility and the ways business leaders can make a difference in the world.

Campbell's: Evolving with the shopper landscape

Liliana Marando
Sr Manager Shopper Marketing
Campbell Company of Canada

For CPGs, navigating disruption along the path to purchase has required some fundamental strategic reboots. Liliana Marando, Senior Shopper Marketing Manager at Campbell's, explains how they're shifting gears to meet the needs of the ever-evolving shopper.

Learn how an iconic heritage brand is staying ahead of changing habits, tastes and trends to connect with today's consumers.

Drinkworks case study:
How to launch a completely new product line

Sometimes innovation is iterative, other times you end up with things that defy easy aisle-categorization. And that's where the path to purchase strategy gets interesting.
That's the case for Drinkworks, a joint venture of Keurig and ABI, which lets you make cocktails with the push of a button in the comfort of your own home. Drinkworks and Mosaic will share how they brought the brand to life and successfully created demand for this new product.

Charles Brouillet
Senior Director
Drinkworks

Matthew Diamond
EVP
Mosaic