| | | | | Sony Pictures and Dell Were Last Week’s Top Spenders on Broadcast Placement of New Ads The Big Bang Theory was the biggest recipient on Kantar Media's list By Erik Oster Last week, advertisers were all about prime time--585 of them spent around $100 million on broadcast placement for new creative, about 13 percent of the $783 million advertisers spent on national broadcast placement overall, according to Kantar Media. Nearly half of the spending on new ads was devoted to prime-time programming. Most of that (28...
Read more » | | | | | | | | | | | WPP Is Combining 2 of Its Agencies, Possible and Wunderman, to Form a Digital Powerhouse They will service Microsoft and develop strategies for Amazon By Katie Richards WPP announced it plans to combine agencies Wunderman and Possible, creating a super group of 9,200 people and 200 offices. Despite the new arrangement, Possible will continue to operate as its own brand, but it will be placed under Wunderman moving forward. "Combining our deep and diverse capabilities is exactly the kind of forward-thinking move...
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