| | | The Guardian’s Head of Audience Planning on customer engagement strategy At the Festival of Marketing, Tom Hunter, Head of Audience Planning at Guardian News and Media broke down how the Guardian has built a successful culture of experimentation and testing to engage loyal readers. |
Sponsored by
B2B commerce trends highlight need for a new approach to CX
In October to December 2020, average B2B order volume on SAP Commerce Cloud was up 155.1% YoY on the same period in 2019, showing that far from tailing off, online B2B buying activity has only gained momentum. |
Social Quarterly: Q4 2021
The latest trends, developments and statistics in social media. Stories this quarter include Facebook’s corporate rebrand as Meta, the launch of live commerce on Pinterest TV and TikTok’s inaugural Discover List. |
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| Digital Transformation Monthly – November 2021
This month, the report takes a look at a new contender in the competitive London q-commerce market, brands experimenting with NFTs and the demise of Google’s digital banking service, Plex, plus many more stories. |
Quick Guide to Ratings and Reviews
This quick guide shows customer-centric brands how to leverage the power of customer ratings and reviews, covering topics including consumer trust, third-party review sites, review partners and measuring ROI. |
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Tuesday 30 November, 11AM GMT
Do you want to grow your market and reach your end customers directly? How do some businesses manage it so successfully, what’s their secret?
It’s because they know how to take advantage of digital channels to build direct relationships with end customers. They’ve learned how to segment their audiences without cannibalizing their distributor and reseller networks.
In this 30-minute webinar you can discover how to create more immersive and personalized customer experiences, take ownership of the end-customer relationship, and increase your profit margins with a Digital to Consumer (D2C) strategy that reimagines the way you sell. |
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| A content hub bringing you the latest from Econsultancy and our Econsultancy Live partners, examining how businesses can make ecommerce convenient, engaging, sustainable and profitable. |
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| Econsultancy Pulse is a round up of the latest action in the world of marketing and ecommerce. |
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