| | | | John,
If we just published average lead conversion rates, we would gloss over a lot of important detail. For example, 90 and 10 average out to 50... but what does that really tell you?
So instead, we go company by company (often with added context) and bring you Lead Generation Confessions: 17 B2C and B2B marketers in 12 different industries share their lead conversion rates.
This is the type of info you could normally get from your peers over a drink at a conference or industry mixer. But alas, these are not normal times. So until we can gather again, MarketingSherpa asked so you don’t have to.
Read on for data from the life insurance, consulting/professional services, financial, media, eyewear, food, software, local business lead gen, ecommerce, travel, real estate, and legal industries.
Here’s to your lead gen success,
Daniel Burstein
Senior Director, Content & Marketing
MarketingSherpa, MarketingExperiments and MECLABS Institute
P.S. Our job is to help you do your job better. Reply to this email to let us know how we can help. |
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