After ChatGPT burst onto the market in late 2022, generative AI began showing up in software of every type, and email marketing platforms were no exception.

Email marketing platform vendors are offering generative AI assistants to help marketers generate winning subject lines, text content for messages and even images. Behind the scenes, AI assists with segmentation as well as predicting the best messaging and send times.

Download MarTech's "Email Marketing Platforms: A Marketer's Guide" to stay up to date and learn about new and better features in the latest generation of email technology. This 57-page report is your source for the latest news, trends, opportunities and challenges facing this market as seen by industry leaders, vendors and their customers.

Also included are profiles of leading vendors, capabilities comparisons and recommended steps for evaluating and purchasing.