Media Relations & Measurement Conference | May 11 | NYC
| Are you ready to learn how to score the coverage your
brand deserves and generate results? | | | | Register by April 27 to Save $100 | | Join PR Daily on May 11 at the Media Relations & Measurement Conference at the Yale Club in NYC for the latest media relations and measurement strategies you need to increase reputation, results and ROI. | | Sessions Include: | Rethinking the Media and Media Relations: How to Break Through in the Age of Disruption
The media has been disrupted and galvanized during the pandemic—from a renewed sense of mission and inclusion to consolidation and emerging new platforms and media players. Join for a deep dive into these changes—and how communicators must rethink the way they work with new content creators and traditional media in the age of disruption. You’ll hear: A new sense of mission: The state of journalism today and trends that PR should be aware of (from hyperlocalism and greater inclusivity to more upbeat coverage) How newsrooms are working toward more equitable practices with staff, partners, audiences and other stakeholders—and what it means to the stories you pitch Digital disruption: New tools, platforms and innovations outlets are embracing—and how to incorporate them in your outreach and your own brand journalism efforts Relationship-building practices to help you pitch today’s more inclusive newsrooms Creative ways to influence, engage and build connections with the press and public across emerging platforms | | JOHN SIMONS Executive Editor |
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| | | Become a Better Data Scientist: How to Decipher KPIs and Transform Them into Golden Insights
It’s one thing to have a measurement matrix in place and powerful monitoring resources to pull essential KPIs. But that doesn’t mean you can make sense of all the data in your dashboard—or that you're pulling the right metrics with the right tools. Join this session to learn how to better extract truly actionable insights like a true data scientist—so you can translate hard numbers into easy recommendations your execs will love. You’ll learn: Four key considerations to take your communications technology (CommsTech) to the next level Digital tools to add to your tech stack (yes, you can start small): How to track PESO efforts online beyond Google Analytics Unleashing your Inner data scientist: How communications professionals can better apply data and analytics to their work Storytelling with data: Tips to analyze data and extract insights that tell a clear story about your results Dashboard essentials: Apps, interfaces and charts to add to your measurement toolbox | | DAVID WHITING U.S. Lead, CommsTech Solutions | | NICOLE MOREO Director, Customer Insights North America |
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| | | Nuts and Bolts: Secrets of Landing Better Coverage in a Fractured Media Landscape
Communicators must be ready to execute strategic campaigns while also getting in the trenches tactically to create fresh web content and pitch the press. Join to learn: Multi-tasker in chief: How to pull it all off—from serving as a spokesperson to dealing with financial, trade and mainstream press daily How to nurture a strategic media list when the press has become a revolving door—and more reporters are striking out on their own DEI in the newsroom: What PR pros must know about working with today's more inclusive media How to carve out space for your story in a crowded news hole dominated by the latest crisis trifecta (Ukraine, Covid-19, inflation) The power of "people first PR"—from pitching human interest stories to working with influencers to share your brand story Why ESG, CSR, DEI and purpose-driven initiatives may be PR’s big break: Not only are these essential components of today's strategic communications plans—but they reach represent burgeoning beats you can pitch into now How media relations has changed for nonprofits and how to "score ink" for your mission in today's more inclusive newsrooms Tech and tools: How and why more PR teams are streamlining their media relations tech stack to get “more with less” | | KEISHA-GAYE ANDERSON Senior Director of Communications | | SABRINA BROWNE Vice President of Corporate Affairs | | KAELAN HOLLON Chief Spokesperson and Head of External Communications | | JASON ABRAMS Public Relations Manager |
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| | With 14 sessions and networking opportunities throughout the day, you’re bound to walk away with the tools you need to maximize reputation, reach, and gain measurable results. View the full agenda. | | Don’t miss this opportunity to spend a day with the press on May 11 in New York City and learn the practical and tactical techniques you need to pitch the press and get your company news in the forefront. | | | | Register by April 27 to Save $100 | | Can’t make it to New York? Register for the Conference Recording! | | For registration questions, contact Shallon Blackburn at shallonb@ragan.com. | | SPONSORS & PARTNERS | | | | Want to become a sponsor? Reach out to Hannah Lavelle, Sales & Client Relations Manager or Andrew Newton, Account Manager at sponsorships@ragan.com or 312-960-4628. |
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