Marketing automation platforms are central to the business strategies of both B2B and B2C companies, helping businesses identify potential customers and automate the process of capturing leads and nurturing them to sales. And with many platforms incorporating the power of AI, now is the time to get up to speed. 

Download MarTech's all new 2024 publication of Marketing Automation Platforms: A Marketer's Guide and learn:

• The factors driving marketing automation platform (MAP) use.
• The core capabilities MAPs provide
• How are artificial intelligence is enhancing MAPs
• Who the leading vendors are

This free report explores everything you need to know about selecting and implementing a marketing automation platform, including in-depth profiles of 11 leading solutions, pricing charts, and capabilities comparisons – plus actionable steps for evaluating and purchasing.