Senior TikTok execs Blake Chandlee and Kris Boger discuss the state of marketing on the platform and their laser focus on the user experience over quick commercial wins.
| Senior TikTok execs Blake Chandlee and Kris Boger discuss the state of marketing on the platform and their laser focus on the user experience over quick commercial wins. Additional coverage: In this episode of the Digiday Podcast, Shana Stephenson, New York Liberty's chief brand officer, talks about what it was like building the team’s brand and how Liberty is tapping into the women’s sports hype. Digiday’s second annual Subscription Index seeks to examine and measure publishers’ subscription strategies across several different digital touch points to identify some common approaches and key tactics. We start in this installment with publishers who produce news content. When organizations bring in fractional CMOs, doing the day-to-day job of directing the marketing arm of the company is just one element of the remit. More in this Digiday+ Marketing Briefing. ICYMI September's most-read story: WPP, Omnicom and even Dentsu have a good day at the office (thanks to Amazon and eBay) Other things to know about Join us for the Digiday Programmatic Marketing Summit, December 3-5 in Nashville, to connect with leaders from Goodway Group, Havas and more while exploring the future of programmatic. Last chance to save is October 21. Data clean rooms are a critical step in the evolution of data privacy and collaboration, but their limitations are more apparent as the advertising industry matures. Sponsored by SCUBA. As advertisers and agencies venture into mobile in-app advertising, many view the open internet as uncharted territory, while it’s a space with rich innovation and growth opportunities. Sponsored by Moloco. | | |
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