Lemon8 looks to creators to reach the next level

Also: Pubs' cautious optimism toward Q2 ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ Lemon8’s 24 job vacancies show the app is getting ready to lay the foundation for monetizing content and subsequently its audience.

April 13, 2023

TikTok sister app Lemon8 looks to creators to help it grow to the next level Lemon8's 24 job vacancies show the app is getting ready to lay the foundation for monetizing content and subsequently its audience. Additional coverage: Publishers are hoping for a flat Q2 when it comes to their advertising revenue year over year, while media buyers warn that "flat" is a best-case scenario. More in this Digiday+ Media Briefing. Beverage brands Poppi, Zoa Energy and Lemon Perfect are tapping influencers to experiment with how they can catch the attention of Gen Zers looking for better alternatives to regular drinks. It looks as if National CineMedia's bankruptcy has more to do with debt load and the need to restructure its capital than poor management. Still, rivals could make inroads on it. ICYMI: Calculating how YouTube Shorts ad revenue will be split is more like doing taxes than basic arithmetic, as this video explainer breaks down. Other things to know about We’ve just announced the categories for the 2023 Digiday Awards. This year we have four categories for those who’ve found success in gaming or esports. Categories include Best Partnership, Best Use of the Metaverse, Best In-Game Advertising Strategy and Best Gaming/Esports campaign. From walled gardens to the open web, video continues to be a prosperous revenue stream for publishers this year. Sponsored by Primis. Marketers are creating video ads at high volumes to test high-level concepts and identify the best-performing creative variables. Sponsored by QuickFrame by MNTN. Top Stories Ivy Liu Experimental Channels TikTok sister app Lemon8 looks to creators to help it grow to the next level Lemon8’s 24 job vacancies show the app is getting ready to lay the foundation for monetizing content and subsequently its audience. howdy! Navigating Economic Instability Media Briefing: Some publishers are ‘cautiously optimistic’ about Q2 while media buyers say ad spend is similar to Q1 Publishers are hoping for a flat Q2 when it comes to their advertising revenue year over year, while media buyers warn that “flat” is a best-case scenario. Sponsored by Amazon Ads The state of omnichannel marketing in 2023 As consumer touchpoints and channels proliferate, omnichannel marketers need help keeping up with privacy changes, how they reach their audiences and measuring their campaigns' effectiveness. Advertisement howdy! Marketing on Platforms Beverage brands seek out the right fit with Gen Z-focused influencer marketing Up-and-coming beverage brands Poppi, Zoa Energy and Lemon Perfect are tapping influencers and short-form videos to experiment with how they can catch the attention of Gen Zers looking for better alternatives to regular drinks. Sponsored by Spotify Advertising How digital audio drives more effective ad experiences Knowing how listeners process digital audio helps advertisers create more immersive, memorable and emotional messages. howdy! Experimental Channels Will National CineMedia's bankruptcy drag cinema advertising down with it? It looks as if NCM’s bankruptcy has more to do with debt load and the need to restructure its capital than poor management. Still, rivals could make inroads on it. Advertisement Sponsored by Best Buy Ads The state of retail media: growth, engagement and formats in 2023 With an increasing focus on authentic and engaging ad formats and creative in 2023, marketers are creating innovative partnerships and structures to make the most of RMN developments. howdy! The Programmatic Publisher SSPs break with the past as push comes to shove in ad tech Magnite explores facilitating deals without DSPs while PubMatic moots charging publishers for demand. howdy! Gaming & Esports Why the Super Mario Bros. Movie might be Nintendo’s ultimate content marketing play As Mario double-jumped his way up the box office charts, his games also experienced a boost on Twitch. In the week before the film’s release, livestream viewers watched 252,000 hours of Mario game content the platform; after its release last week, that number spiked to 477,000 — an 89 percent increase, according to data shared by the gaming performance marketing platform Gamesight. All Latest Stories

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