Group Nine and Refinery29's absences come as the NewFronts has scaled down over the years.

Commercial teams are changing again, thanks to the pivot to paid.

The subscribers-first New York Times cares about its readers' privacy and is developing its ad strategy accordingly.  

In our latest podcast, Meredith's John Werther discusses diversifying revenue, competing with platforms and more.

For Digiday+ members: Brand and agency execs gathered at Digiday's Future of TV Summit to discuss the opportunities and challenges as the future of TV advertising draws closer.

Content marketing is growing up, quickly. Between working with content studios and running their own content initiatives, brands are in the process of taking back control. Join Digiday and our partner, The Foundry, to learn how a modern brand evolves its toolkit for the future at the Content Marketing Forum.

 

'Less about sizzle': Publishers test alternatives to annual NewFronts

Kerry Flynn

Group Nine and Refinery29’s absences come as the NewFronts has scaled down over the years.

Why The Telegraph's pivot to paid results in sales team shakeup

Jessica Davies

Commercial teams are changing again, thanks to the pivot to paid.

 

WTF is marketing intelligence: Prioritizing human ingenuity in a world of automation

Sponsored Content MiQ

Companies that use tools like "artificial intelligence" and "business intelligence" often overlook human intelligence. Marketing intelligence is different -- it's a paradigm shift that embraces data-driven automation but also empowers traditional marketing pros and tech specialists. Click to learn: WTF is marketing intelligence? Sponsored by MiQ

The New York Times bets on the ad pendulum swinging back to context

Max Willens

Rather than expand further into audience targeting, The New York Times plans to diversify its contextual ad products as it emphasizes the importance of consumer privacy.

Meredith's John Werther: Apple News+ is a growth opportunity

Aditi Sangal

Werther discusses diversifying revenue, competing with platforms and more.

Why addressable TV is the logical next step for DTC brands

Sponsored Content Cadent

To date, direct-to-consumer brands have been focused on sending targeted ads to consumers via premium online video -- but recently, there has been a shift. Some major DTC brands are taking their marketing to the next level by using television to reach their target audience. Sponsored by Cadent.

What brands need to know about buying third-party ecommerce data

Sponsored Content Jumpshot

Online shopping used to be simple but in today's online retail landscape, things have changed. Conclusions must be backed by data -- but it's up to brands to discover for themselves just which data sources to trust. Sponsored by Jumpshot.

 
 
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