The SEC’s “modernized” marketing rule from December 2020 gave RIAs the ability to use client testimonials, endorsements and third-party ratings in ways that would have been verboten under the previous guidelines.

Less than 10% of RIAs are taking advantage of that SEC ruling, which is only one option practices can take to expand their marketing strategies.

See what advice other advisors who once struggled with marketing efforts have to share after experiencing success →