Brands That Matter
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
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CMOs OF THE YEAR

Ally Financial

Andrea Brimmer

Women’s sports was on track to generate $1 billion in revenue this year, nearly triple 2021 levels. Ally Financial, led by CMO Andrea Brimmer, is driving investment through its 50/50 sports pledge. Its Women’s Sports Club has grown to more than 300 members, connecting brands, media, and content creators.

 
 
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CMOs OF THE YEAR

Tubi

Nicole Parlapiano

Tubi’s bold brand refresh and “Free for Everyone” campaign made it a household name under CMO Nicole Parlapiano. It reaches more than 80 million viewers, with major growth in young and female audiences. From February 2023 to April 2024, Tubi’s U.S. TV view time increased 70%, the highest of any streamer.