Facebook opened up Watch to videos from all eligible creators and hosted creator summits in Los Angeles in a bid to get creators to use its products and platform more. But Facebook is failing to deliver where it really matters to these creators: Helping them make money.

For Digiday+ members: Amazon's move to New York is an indication of how serious the company may be about its burgeoning ads business, and may lead to a new talent crisis for agencies.

A survey of 469 media buyers by Digiday found that 79 percent plan to increase spending on Amazon and 73 plan to do the same on Instagram.

Marriott is taking a very Hollywood approach to the distribution of its custom video series, "StoryBooked."

 

'Less than a McDonald's happy meal': Facebook's video ad breaks aren't working for creators

Kerry Flynn

Part of creators’ frustrations falls on Facebook, particularly how the platform is monetizing these channels through its Creator Studio.

Amazon's move to New York shows how serious it is about advertising

Shareen Pathak

Amazon's move to New York reveals how serious the company may be about its burgeoning ads business, possibly launching a new talent crisis for agencies.

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TV viewability in the age of the distracted viewer

Sponsored Content Viant

Television viewers today are more distracted than ever, with the average U.S. household containing 13 connected devices competing for viewers' attention. Marketers agree (86 percent of them, in fact) that it's harder to capture consumer attention through TV alone, so how do you break through the noise? Sponsored by Viant.

Digiday Research: Ad buyers plan to buy more from Instagram and Amazon

Mark Weiss

A survey of 469 media buyers by Digiday found that 79 percent plan to increase spending on Amazon and 73 plan to do the same on Instagram.

Marriott takes a branded video series to TV and movie theaters

Sahil Patel

“StoryBooked,” a travel series from Marriott, can be seen inside Marriott hotel rooms, but also on cable TV and in select movie theaters across the country.

Brand RX part two: The state of brand safety one year later

Sponsored Content GumGum

It’s been a year since we’ve surveyed our audience about the state of brand safety in digital media. Since then, marketers, publishers, social platforms and tech providers have worked overtime to help brands avoid unfortunate adjacencies. Complete the survey and you’ll receive a $5 Starbucks gift card. Sponsored by GumGum.

The three major trends media companies must embrace

Sponsored Content Brightspot

Quality content is the foundation of success for media companies, but that content means nothing unless those companies optimize their distribution, personalization and new revenue opportunities across every channel. Get the guide. Sponsored by Brightspot.

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Events Title
 
November 14 - 16, 2018
Digiday Programmatic Media Summit
Scottsdale, AZ
 
Regular Deadline:
November 16, 2018
Digiday Video Awards
 
November 22, 2018
Digiday Hot Topic: Media Buying in the Age of Transparency
London
 
 

ALL EVENTS

 
 
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