Econsultancy Pulse
Friday 19 October 2018 | View in browser
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Top story
Facebook's video ad revelations prove that marketers must think like consumers
Publishers were short-sighted in deciding to upend their entire content strategy on the strength of metrics provided by a social network. The whole debacle proves something else: that marketers, publishers and advertisers need to remember how to think like consumers. Like users. Like regular people.
Successful companies more likely to say marketing function "owns the customer"
How Simply Business used machine learning to tailor CX (& saw double digit improvement)
A day in the life of… head of research at a UX agency
Addressable TV advertising needs a “common currency” to show its value
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Featured Reports
Understanding Customer Lifetime Value
Our new report explores the emphasis companies are placing on Customer Lifetime Value (CLV), how companies are measuring CLV and the results they are seeing. We'll examine what strategies and tactics are working well, the challenges in measuring CLV and potential solutions to overcome these.
 
A Marketer's Guide to Chatbots
Our new best practice report will demystify chatbots and explore the uses, opportunities, challenges and applications of this technology. You'll also get guidance on the best way to implement a chatbot and explore future developments in this area.
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The Power of Personalisation: Simple Steps to Provide a Unique Customer Experience
Sponsored By Fresh Relevance
Following on from the Fresh Relevance report in association with Econsultancy, this webinar provides a step-by-step guide to help you start and enhance your personalisation journey, including:

The types of data you need and how to collect it.

Ideas for building targeted campaigns that will resonate with customers.

The importance of real-time relevance in driving personalisation.
Register now
 
 
Training
Masterclass: Customer Experience (3 days)
London, 23-25 October 2018
Creative Thinking for Digital Marketers
London, 26 October 2018
Mastering Agile: Digital Project Management (2 days)
London, 30-31 October 2018
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Econsultancy
Design a winning email - cheatsheet
A well-designed email can go a long way in communicating your brand story, creating meaningful engagement, and making a lasting impact. Unfortunately, time is short and you're busy. However, with the right tools and a few easy steps, it can be really easy to quickly build stunning emails that deliver results.
Download Report
 
 
Latest Jobs
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Senior Digital Marketing Executive
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National Digital Manager
Brand Recruitment
National Digital Manager
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