Lessons from Gorilla Glue's TikTok moment; Takeaways for comms from General Mills; the Presidents Day apostrophe dilemma; and more

SOCIAL MEDIA

3 communications lessons from viral ‘Gorilla Glue’ videos

A TikTok user recently captured headlines and dominated social media conversation for an unfortunate incident with the adhesive product. Here’s what PR pros should glean from it.

INTERNAL COMMUNICATIONS

What General Mills’ restructuring means for the future of corporate comms

Gain prescient, timely takeaways for your department from Ogilvy’s employee experience experts.

WRITING & EDITING

Presidents Day: Should there be an apostrophe?

AP style says the holiday honoring George Washington and Abraham Lincoln should be spelled without an apostrophe. Some marketers beg to differ.

DAILY SCOOP

KPMG’s UK chair resigns over remarks to employees, brands celebrate Lunar New Year, and Disney+ boasts 95M subscribers

Also: Wendy’s brings back its infamous Twitter roast, Perdue and OKCupid embrace data-driven storytelling, where comms fits in your organization’s structure, and more.

CONTENT MARKETING

How content marketing offers a foundation for your PR strategy

Your blog and other thought leadership efforts are the building blocks for getting your leaders noticed by important trade press, as well as national outlets.

CRISIS COMMUNICATIONS

How the pandemic is revealing the indispensable value of employee communication

An Italian study shows that communicators are poised to assume greater roles and responsibilities moving forward.

A DAY IN THE LIFE

Power Digital Marketing’s Sara Brooks: ‘You must continue to evolve’

For this PR pro, the changes in 2020 included having her PR firm acquired and having a brand-new baby—all while facing the disruption of the COVID-19 crisis.

RAGAN AWARDS

Announcing Ragan’s Employee Communications Awards finalists

Congratulations to this year’s impressive finalists!

DAILY SCOOP

Hormel buys Planters for $3.35B, Facebook working on Clubhouse clone, and Lucasfilm drops Gina Carano

Also: NAACP encourages organizations to extend Black history past February, McDonald’s brings back a fan favorite, most leaders don’t contribute to a positive work environment, and more.

LEADING NOW

Why can’t employee communications be exciting?

PepsiCo Foods’ Joan Cetera chips away at outdated notions of internal comms.

SOCIAL MEDIA

Calculated risk: Social media strategy in 2021

Kivvit’s Pearl Gabel, social media veteran behind New Jersey’s viral entrée into Twitter, shares her thoughts on what will work in the months ahead.

MARKETING

A U.S. marketer’s guide to celebrating Lunar New Year

The important holiday in the Asian American community should get some attention from communicators. Here’s what should be part of your plans.

LEADERSHIP COMMUNICATIONS

Navigating the aftermath: Top 10 communication trends for 2021

This year, embrace a virtual culture, establish kindness as a core competency, and work hard to build back trust.

LEADERSHIP COMMUNICATIONS

PR pros honor Black contributions to the industry for Black History Month

In an event hosted by the Diversity Action Alliance and the Museum for PR, leaders from across the U.S. share their experience as Black PR pros and their hopes for the future.