| Start your Monday off with some important lessons about social media. First up, TikTok is not a music license. Just because you can access music tracks via TikTok does not mean you have the right to use them as you wish, especially if youāre a well-known brand with plenty of money. Just ask Crumbl and DSW. As MarTech contributor Jay Mandel points out, this is just as much about taking shortcuts in your marketing as it is about copyright violationsāour advice: avoid both. Also, contributor Stephane Trovato looks at paid special efforts. If your efforts there arenāt paying off, Stephanie has three pieces of advice for you. Mike Pastore
Editorial Director | 