In the digital landscape, the line between engagement and annoyance is thin.

With a robust consent solution, you can not only make sure that you’re letting your website visitors know what exactly they’re consenting to, but go one step further down the line, and collect their preferences on how exactly they’d like to be communicated with as well. This means happier customers, more engagement with your content, and more repeat purchases.

In OneTrust's The Basics of Consent and Preferences: 7 Tenets to Keep in Mind you will discover how to

• empower your customers with control over their data
  
• navigate the nuances of consent
  
• collect customer preferences
  
• improve digital experiences
  
• foster happier customers and increased engagement
  

Turn annoyed visitors into engaged customers, driving repeat purchases and enhanced brand loyalty. 

Sponsored by OneTrust