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Welcome back to the Lawyer Meltdown Newsletter!
I apologize for my absence; I know it has been a while since I've sent out a newsletter and thank you for your patience. I've experienced a great deal of change both personally and professionally over the past two years, including a year and a half stint as the Executive Director of the Suffolk Academy of Law (the arm of my county bar association that provides all of the CLE programs), as well as the death of my Dad earlier this year and some other family medical issues, all of which wreaked havoc for a while on my ability to write and publish on my regular schedule.
But Spring is a time of renewal, and I'm finally getting things back on track. I hope you find the newsletter to be beneficial to you and your practice - and I'm starting off this newsletter with a special bonus only for Lawyer Meltdown Newsletter subscribers - my Leveraging Your Articles checklist (see below for info on how to get it).
I have continued to work with my consulting clients through all of this, and am continuing to speak and do training for lawyers, bar associations, law firms and other organizations. You can see my calendar of upcoming events on my website events calendar, and I'll list upcoming events here in the newsletter as well.
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| | | | Leveraging Your Articles | | Articles can be fantastic tools for marketing and business development, or even for educating existing clients. This month's feature article talks about how you can leverage your articles to get more for the investment of time you put into them, but I've also got a special exclusive bonus just for Lawyer Meltdown subscribers:
â My checklist to help you leverage your articles. But since it's exclusive to subscribers, you'll need the password - Write2017 - to gain access to it.
You may have heard the advice that creating content can help you build your practice and the saying, âcontent is king,â so if youâve written an article â excellent! But donât stop there. Now is not the time to take a break.
Whether your article was published on your own website or blog, in another online location, or in a print publication, that article is valuable content that can be leveraged to reach even more readers, potential clients, influencers, referral sources, or even the media.
If you create great content and nobody knows about it or sees it, it wonât do much for your marketing or business development efforts. The more people who see your article, the more it will help build your reputation, establish you as an expert, boost your credibility and grow your network â all of which can help you build your practice and bring in business. Read more |
| What's New on the Legal Ease Blog | | Here are some more new posts from the Legal Ease Blog:
If you haven't yet heard about ABA Opinion 477 about confidentiality and electronic communications, it's something all lawyers should educate themselves about. You can read my post on it here.
I'm always trying to get more out of every day, so I love productivity tips.
Speaking of productivity, if it's time for you to choose a practice management software program, this post may help.
Noticed something different on LinkedIn lately? This post gives you a little info on the new interface.
And here's infographic I put together on Tips for Managing Client Expectations.
(You might also like this infographic on lawyermeltdown.com, showing some ways to give your LinkedIn network a boost: Six Ways to Jumpstart Your LinkedIn Network)
Go to Legal Ease blog |
Did you see me on Facebook live for Law Practice Advisor with Ken Hardison on May 17 talking about âââââââdelegation? If not, you can watch the video here: https://youtu.be/tKUJNUTeIiYJune 2017
Webinar: LinkedIn Makes BIG Changes: What Lawyers Need to KnowJune 14 @ 1:00 pm - 2:30 pm
Dennis Kennedy, my co-author on LinkedIn in One Hour for Lawyers, and I will be presenting a webinar with the ABA Law Practice Division discussing the big changes LinkedIn has made with its new user interface this year, and what it means for lawyers using LinkedIn. We'll walk you through the changes to LinkedIn, reorient you to what is available and how to find the features lawyers use the most, let you know what has been eliminated, and show you how to use LinkedInâs new interface to your best advantage based on your individual goals and objectives.
July 2017
Webinar: LinkedIn for Lawyers: Maximizing your Profile, Connections and ParticipationJuly 11 @ 12:00 pm - 1:00 pm
Dennis and I will be together again on July 11, 2017 from noon- 1 p.m. Eastern for a webinar to help lawyers make the most of their online professional networking through LinkedIn by focusing on the three fundamental building blocks of LinkedIn: Profile, Connections and Participation. You will learn to create a robust dynamic profile, build your connections, use search tools for research and to enhance your network, monitor your network with ease, optimize your settings for privacy concerns, use LinkedIn effectively in the hiring process, and develop a LinkedIn strategy to grow your legal network, all while getting up to speed on features and the new changes recently implemented by LinkedIn.
For more information on these programs, including pricing and registration links, and to get the most updated information on events, visit my calendar here. |
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