Leveraging Data to Drive Stronger Car-Shopper Engagement

With a marketing analytics platform capable of identifying target audiences and assessing how they react to campaigns in real time, marketers will be better equipped to measure the impact on consumers, and determine the incremental sales lift driven by their campaigns.

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Lyriq Launches Cadillac Into Electric Era

Amidst sagging U.S. sales, Cadillac sees global sales growing as the automaker announces the start of production and order dates for its battery-electric Lyriq.

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Google Goes Wide With Paid Vehicle Ads in Search

Google has announced the full U.S. rollout of a paid-ad product that returns stamp-sized car ads to the top of search results when users look for nearby cars for sale, AIMGroup reports.

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VW’s American Arm Pushing Product Development

Volkswagen Group of America is taking on more responsibility for North American product development. Could a pickup truck be far behind?

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Georgia Tells Rivian: You Can’t Sell Electric Trucks Here

The State of Georgia will not let Rivian sell its electric vehicles directly to its customers within the state, CleanTechnica reports.

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