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Featuring Kraft, Top Global Licensors, Kodak, and more!
License Global’s June issue is here!
This month's theme is corporate brands and their licensed extensions, as well as the Top Global Licensors report. |
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| | | Kraft Heinz Breaks into Licensing | | |
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| The Kraft Heinz Company celebrates its renowned brands by extending them into adjacent and surprise-and-delight categories through national, and soon global, licensed product programs. | | Read Now | | |
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TOP GLOBAL LICENSORS AND AGENTS
This year’s exclusive reports look at a very changed landscape, documenting shifts for the world's largest licensors across 2020 and how licensing agencies helped their brands thrive during a tumultuous time.
Read now |
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LOUD AND PROUD
With LGBTQ support across the world skyrocketing, brands have taken notice and joined in on the festivities through branded products.
Read now |
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THE SWEET SPOT
License Global looks at how The Hershey Company has driven its global presence and how MDR Brand Management is helping to build the future of the company with consumer engagement.
Read now |
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| | | Licensing Diversified by DuPont | Integrated branding helps to drive DuPont’s global market presence.
Read More |
| | | The Gold Standard | Kodak already has strengths in commercial print and film, but the company is expanding its reach to lifestyle, health-related products and so much more.
Read More |
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| | | The Lifestyle Edit | | After influencing millions for more than a century across a portfolio of titles, Hearst Magazines is bringing new consumer touchpoints to life. Read More |
| | | True to It, Not New to It | Licensing has given a historied brand like The Kellogg Company further reach beyond the supermarket.
Read More |
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