Customer Engagement Is the Key to Fitness Business Success, According to New Global Survey

Club members who are never spoken to cancel memberships at a rate 2.8 times higher than those who are spoken to, equating to an additional 21 cancelled memberships per month for every 1,000 members, according to a new survey by the Customer Engagement Academy.

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Discover the Answers to Your Problems at the Club Industry Show

Everyone needs a little help every now and again. Everyone wants resources and access to experts to help them resolve problems, whether that be with retention, sales leads, implementing wellness, using data effectively, making the most of their aquatics programs or a multitude of other issues. You'll find answers to many of your problems at this year's Club Industry Show Oct. 24-26 in Chicago.

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Find Your Future in the Health and Wellness Industry by Learning How to Work with New Populations

A large untapped group of potential health club members is out there waiting for you and other fitness professionals. You have the opportunity to learn how to work with them and build a profitable business while you are at it.

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7 Questions You’ve Always Wanted to Ask

What are the questions you've always wanted to ask someone about running a health club but were too uncomfortable to ask? This free webinar presented by former gym owner turned industry sales rep Justin Tillinghast will answer many of those questions so you can run your business more successfully. He will share answers to the questions he wished he would have asked before becoming a club owner. And you will have a chance to ask questions of your own. Join this free webinar, sponsored by SportsArt, at 2 p.m. Eastern on Oct. 16. Register here.

Revolutionize Your Sales Results at the Club Industry Show

Even the most persistent salespeople encounter road blocks. Working your way around them is the focus of many of the 11 sales sessions at the Club Industry Show Oct. 24-26 at the Hilton Chicago. Sales track chair Karen Woodard, president of Premium Performance Training, kicks off the Sales track on Oct. 24 with three sessions about how to revolutionize your sales results in the pre-tour, the tour and the post-tour. Daniela Spaid with Fitness Formula Clubs will share how many leads you need—and how to get them. And then Karen and Daniela will join Scott Gillespie of Saco Fitness and Jeff Griffith-Jones of Almaden Valley Athletic Club to share the lessons they've learned in sales management. Other sessions include Adrian Antigua of Gainesville Health and Fitness helping you to determine whether full-time or part-time sales staff will work best for you. And Brittany Bachman and Karen Joy of Impact Sales Academy will share how to get an 80 percent response rate. Find out more about these sessions and others by going here.

A Free Guide to Fitness Franchises Is Now Available to Entrepreneurs

Do you have a dream of owning your own health club? Have you been thinking that a fitness franchise might be your answer, but you aren't sure which one to pursue? Club Industry is offering its first guide to fitness franchises, featuring 16 franchises that include Anytime Fitness, Gold’s Gym, Planet Fitness, Snap Fitness, UFC Gym, World Gym and more. It's free, and it offers a comparison chart for all 16 franchises so you can quickly see which one might work best for your situation. This guide could be a start to your path to club ownership or to transitioning your existing facility to a franchise brand. Download it for free by clicking here .