More great news for Google and other walled gardens.
| The guardrails the ad industry erected to maintain its compliance with Europe’s wide-ranging data protection law aren’t able to actually do so, according to data protection watchdogs — led by the Belgium Data Protection Authority. The consequences of this ruling could throw a significant wrench in how data is collected — and who is responsible for fixing the issue. Read more below. Popups asking people for consent whenever they land on a site are illegal. Following the exit of prominent team members such as Ali "Myth" Kabbani in recent months, leading esports organization TSM has seen a sharp decline in its combined social media following. This week’s Digiday+ Media Briefing looks at the other measurement overhaul underway and why web publishers and TV networks may want to work together to establish cross-screen measurement. How one brand is investing in user-generated content to expand its TikTok footprint. With the in-game ad industry back in force, there are some lingering questions about what happened to Massive — and how today’s in-game ad industry might be different had it managed to stick it out. Research firm Vrity set out to prove there is actual business value to values-based advertising — and, according to its latest effort, it may have succeeded. From our sister site, WorkLife: From Rolexes to botox to massage therapy, bosses are getting inventive about incentivizing employees. Increasingly companies that design and occupy office spaces are constructing tricked-out, tech-enabled outdoor spaces to enhance work lives and, as the pandemic drags on, the safety of their employees and guests. Other things to know about The Digiday Content Marketing Awards recognize the companies and campaigns using content to modernize media and marketing. Last chance to submit is February 18. Advertisers looking to access automatic content recognition data are looking for ways to circumvent the siloed approach walled gardens currently offer. Sponsored by Unruly. Download this new report busting many of the myths associated with purchasing via mid-sized CTV and OTT publishers. Sponsored by PubMatic. | | |
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