Podcasting looks poised for a major infusion of consumer revenue in the next few years. The question is whether audio platforms, rather than individual creators or studios, will reap all the benefits.

After consolidating its programmatic buying into one ad tech vendor, Hershey's is starting to see the benefits.

For Digiday+ members: If pay-TV providers find TV networks are providing connected TV platforms with 30% of their ad inventory, they may demand a similar share to bolster their addressable TV businesses.

E-commerce companies are investing in bringing backend logistics in-house to improve customer experiences.  

Today's mass retailers are hoping to drive growth in the children's clothing category by experimenting with a variety of purchasing models and pushing more premium brands.

Executives from Bayer, Hotels.com and Carat have just been added to the Digiday Programmatic Marketing Summit attendee list. Secure your spot next to them while gaining a better grasp on the programmatic supply chain.

 

Like most media, podcasting is pivoting to paid (with complications)

Max Willens

The imminent arrival of Luminary raises the stakes for podcast creators hoping to generate revenue from subscriptions.

'We own the contracts': Hershey's is taking control of its ad tech

Seb Joseph

Hershey’s owns the contract to its DSP and, therefore, the performance data its programmatic bids generate.

 

WTF is customer intelligence?

Sponsored Content IgnitionOne

Today's consumers are active across a massive array of channels and devices, leaving mountains of data at every touchpoint. To make sense of it all, marketers have turned to an unwieldy array of acronyms -- DSPs, CDPs, CRM and more. But all too often, these technologies simply create new siloes. Sponsored by IgnitionOne.

Video Briefing: Ad-supported streaming platforms take a bigger cut than pay TV

Tim Peterson

If pay-TV providers find TV networks are providing connected TV platforms with 30% of their ad inventory, they may demand a similar share to bolster their addressable TV businesses.

Retail Briefing: E-commerce companies are bringing logistics in-house

Hilary Milnes

E-commerce companies are investing in bringing backend logistics in-house to improve customer experiences.

Five ways publishers can unlock the power of data

Sponsored Content Cxense

Savvy media companies know that data-driven revenue models are the way of the future, but they'll have to work hard to compete with The Duopoly. Learn how to maximize your capabilities through dynamic paywalls, data alliances and more. Sponsored by Cxense.

A fresh start: Rethinking the advertising landscape

Sponsored Content Unruly

At the recent U7 summit in London, industry experts and world-renowned brands discussed the issues of complicated supply chains, self-policing and a lack of global guidelines on transparency. However, it's not all doom and gloom -- many companies are working hard to clean up the ad landscape by bringing transparency and trust back to the industry. Sponsored by Unruly.

 
 
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