A spokesperson for the professional networking app confirmed to Digiday that the team expects to make it “globally available to all advertisers by early fall,” though did not confirm a specific date.
July 11, 2024

LinkedIn is officially rolling out its own AI-campaign tool

LinkedIn is set to join its platform peers by officially rolling out its own AI-powered campaign tool called Accelerate by the end of the year following a period of testing.

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A spokesperson for the professional networking app confirmed to Digiday that the team expects to make it “globally available to all advertisers by early fall,” though did not confirm a specific date.
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Sources state the Altice-owned stalwart of outstream video has recently held talks with private equity and strategic players.
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On Wednesday Amazon Web Services debuted new features aimed at improving the accuracy of large language models — a key hurdle for attracting consumers that are still wary about “hallucination” issues with LLMs.
Programmatic teams are leveraging advanced technology, transparent campaign measurement and strategic partnerships to optimize their CTV campaigns.
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Influencer marketing company CreatorIQ has hired marketing software and web analytics executive Chris Harrington as its CEO as the organization pushes the next phase of growth.
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Disney Advertising’s study highlights how streaming TV has become a central part of family life, presenting unique opportunities for brands to engage with audiences meaningfully.
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Some publishers say ad revenue is pacing 15% up year over year while others are still managing their expectations for how 2024 will shake out.
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Marketers are leaning on the tried-and-true channel that is social media to make their gaming activations worth the squeeze.

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